There are few organisations that are able to function with two CEOs, but The Creative Counsel seems to have been able to get it right: Ran Neu-Ner is one half of the dynamic duo that heads up this organisation, and he shares openly and candidly with us some of the lessons he has learned as he sometimes walked, sometimes sprinted, and sometimes crawled along on his TCC journey…and it’s not even close to being over yet.
There are some very important lessons in this conversation that must not be missed.
- Organisation: The Creative Counsel
- CEOs: Gil Oved and Ran Neu-Ner
- Employees: 600 Permanent; +/- 15 000 Temporary
- Turnover: R600 million
When their online trading company was liquidated, Oved and Neu-Ner went to a coffee shop and wrote down how much money they had between them.
“It was a short list,” says Neu-Ner. The partners had lost everything in the venture and were casting around desperately for ideas when the money that Neu-Ner’s then-girlfriend was earning doing promotions caught their eye.
Teaming up with the former owner of a promotions company, the pair took premises in a 15m2 office, decorated it with garden furniture, opened the Yellow Pages and got cold calling…
In this episode you will learn:
- How Gil and Ran are both able to lead The Creative Counsel together
- What is a business partnership really?
- When to “Map Things Out” and why this is so important
- Where leadership and management books, and MBAs fall short
- How to delegate properly and truly trust your people
- And a load of other advice, insights, and lessons
Quotable quotes from the conversation with Ran:
“If you think you’re going to read five leadership or management books and then have what it takes to lead or manage, you’ve got another thing coming…if you think you’re going to do an MBA and when you walk out of that MBA you’re ready to become a CEO, forget it!”
“Deep scars, best learnings.”
“…and delegate means you ask the right questions to get the right answers, and you stay out of people’s way.”
“You were given to two ears and one mouth for a reason, sit and listen.”
Resources and books mentioned in this episode:
- Facebook feeds/pages – Time Magazine, Entrepreneur Magazine, and and and…
How to get hold of Ran:
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