Most strategies have sinkholes. Some are obvious, but others become apparent only when it’s too late. My firm was once asked by a CEO to assess the strategy of his company, one of the world’s largest. He wanted to know if there were any holes that he and his board should address. I’ve always thought
We’re going through a once-in-a-century transformation in business that is throwing out all the existing rules. The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What advice would you give someone looking to
One of the hardest transitions in my career came when I was promoted to manage the team that I was a part of. It happened after a major corporate acquisition prompted my boss at the time to take an early retirement offer. Friday I was part of the team, and Monday I was the manager.
So you want your business’s name to be on the tip of everyone’s tongue? These days, it seems one of the predominant goals of businesses is not just to increase awareness, but to rise to superstardom—to make your brand a household name. If that’s your goal, you need to understand that the road to the
When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business. Need to add some new tools to your customer acquisition toolkit? Here are four strategies, all based on research, from Gregory Ciotti. He’s a Customer Champion at HelpScout, a